A Madrid-based venture launched a fashion line that uses Facebook, QR codes, apps and some innovative techniques to connect the buyers and makers of particular items of clothing. With each piece of clothing there is a link called "This item's journey" that leads to pictures and profiles of the weaver who created the fabric and of the artisan who cut the material and created the design. With IOU an individual can become a reseller of any particular item. First you apply to become a "trunk show host." When applying you share your real contact details and links to your Facebook, Twitter, and LinkedIn profiles.
RAASTA
The IOU Project
Benefits
- 100% transparency
- 3rd party integrations
- Blazingly fast
- Cloud based
- Salesforce integration
Weapons
Involved
‘‘I was blown away by their internal project management methodology which allows even non-technical executives to know exactly, week-to-week where the project stands’’
Ricky Posner. The IOU Project Co-founder
Visit the web site: http://theiouproject.com/
